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Education Essentials: July 2018
Thursday, July 26, 2018

Speakers and Entertainment 

[en-ter-tayn-muh nt]

1. the act of entertaining; agreeable occupation for the mind; diversion; amusement.

2. something affording pleasure, diversion or amusement, especially a performance of some kind.

Speakers and entertainment are the most memorable part of any event, meaning the program development process is essential to providing a unique, engaging experience for attendees. In this Education Essentials, we'll provide you with some considerations for securing speakers and entertainment for your meeting or event, engaging your speaker in the program development process, and enhancing attendee experience. 

Engage Your Speakers to Engage Your Audience

Speakers can range from experts in the field to professionals in the speaking circuit. Some may require a large honorarium and some may come at no cost. Either way, utilizing your speaker's network and increasing their participation in your event showcases their expertise while bringing value to your attendees. Learn more about how you can incorporate your speaker into the program development process.

How to Strategically Plan Your Event's Content

The events industry is constantly evolving, and meetings professionals want to stay on the edge of innovation when it comes to selecting speakers and event entertainment. Out-of-the-box designs or trending keynotes can “wow” your audience, but before jumping into a new fad, it is important to first determine what would truly align with your event’s purpose. How do you provide a unique experience, while also ensuring your conference entertainment and education are relevant to your event’s goals? Here are some important considerations when booking speakers or entertainment for conferences and events.

Finding the Right Speaker

Speakers are the most memorable component of any event, which means finding the right speaker is crucial. Begin by asking yourself, "Who is my audience?" and "What is the purpose of my event?" Once you've established this foundation, dive deeper by determining the appropriate type of speaker presentation for your event. Informative presentations convey information to expand the ideas of the audience. Instructive presentations provide practical ideas that the audience can use in their daily lives. Inspiring talks generate excitement and utilize storytelling. Lastly, entertaining presentations are primarily for audience enjoyment. Read more about finding the right speaker and check out this list of the top business speakers to hire and see in 2018. 

If you're ready to sign a speaker or contract entertainment, it's important to understand how to negotiate speaker and entertainment riders. Don't miss the highly-anticipated panel discussion, Green M&M's: Negotiating Speaker and Entertainment Riders at the 2018 FICP Annual Conference, November 4-7 in Orlando, Florida. 

Entertainment Brainstorm: Ideas for Your Next Meeting

Experience is more than just a buzzword. To keep your attendees’ interests piqued, you need to keep them engaged. One of the best ways to do that is through entertainment. Capture the imagination of your attendees with unique performers, fun activities and unique experiences to create a buzz around your event. It can attract attendees, give audience satisfaction and increase brand exposure in a big way. Think beyond featuring a speaker or entertainer at your meeting or event and consider bringing in an aroma DJ, tarot reader or street performer. Here are 20 entertainment ideas to make your attendees go wow!

#TBT - Debra Jasper, Mindset Digital, Talks the Talk

Debra Jasper, Mindset Digital, wowed the standing room-only crowd with her talk on digital strategy at the 2017 FICP Annual Conference, earning her the status of highest-ranked speaker. 

Access Great Content Daily 

Follow FICP on Facebook and Twitter to get important updates and timely articles. Here's what you may have missed this month: 28 Ways a Moderator Can Make Your Panel Shine

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