2026 Sponsorship Program Enhancements
Beginning in 2026, FICP is introducing several updates to its sponsorship program based on recommendations from the Board of Directors and the Hospitality Partner Advisory Committee (HPAC). These changes are designed to increase access, transparency and create more meaningful opportunities for all hospitality partners — while keeping the entirety of the sponsorship program fair and objective. Key enhancements include:
- Introduction of three-year term limits for Strategic Partners
- Expansion of the Strategic Partner Program from 18 to 21 companies
- Adjusted go-live dates for Annual Conference and Education Forum sponsorship sales
- New educational resources, including webinars and office hours
- A formalized process for proposing event enhancements
- Redesigned main stage recognition for Platinum and Super Platinum sponsors
These updates reflect FICP’s commitment to creating a fair, inclusive and strategic sponsorship experience. Additional details and timelines will be shared in the coming weeks.