Will Guidara took Eleven Madison Park from a middling Brasserie to the best restaurant in the world when he realized something revolutionary – in a restaurant, the food, the service, and the design are simply ingredients in the recipe of human connection. When Will encouraged his team to be present with their guests, take what they do seriously without taking themselves too seriously, and employ a “one size fits one” strategy, magic happened. In this talk, Will shares why these lessons took EMP to #1, and how an unreasonable approach to the pursuit of human connection can help you win – and give people an experience they’ll remember forever.
Will Guidara is the author of the New York Times Bestseller Unreasonable Hospitality, which chronicles the lessons in service and leadership he has learned over the course of his career in restaurants. He is the former co-owner Eleven Madison Park, which under his leadership received four stars from the New York Times, three Michelin stars, and in 2017 was named #1 on the list of the World’s 50 Best Restaurants. He is the host of the Welcome Conference, an annual hospitality symposium that brings together like-minded people to share ideas, inspire one another, and connect to form community. A graduate of the hospitality school at Cornell University, he has co-authored four cookbooks, was named one of Crain's New York Business' 40 Under 40, and is the recipient of WSJ Magazine's Innovator Award.
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