Webinar
September 16, 2009
1:00 p.m. - 2:00 p.m. CDT
Abstract
This session will cover a wide-base of content starting with a “Social Media 101” to explain the purposes and uses of online communities. The discussion will become more detailed and specific as we dive into the four major pain points the event world is currently facing and how a community approach to events can remedy what is ailing this industry. The session will then evolve and take a look at the future of all live events, and how those embracing and properly managing communities will have new avenues to monetize in the near future. The information exchanged will challenge much of the status quo in the events world.
Learning Objectives
- Clearly and purposefully define social media, the uses, the benefits, the pitfalls, the opportunities
- Clearly define pain points for the events world and how social media can help alleviate the pain
- Demonstrate what has been proven to work well in social media and events
- Discuss the new monetization opportunities emerging around your community
Speaker
Clinton Bonner, SVP Sales, The Social Collective
Clinton Bonner, Senior Vice President of Social Collective, brings first hand knowledge on the topics of Crowdsourcing and Social Media Best Practices and has experience helping Fortune 1000 companies shape their social media goals. Formally, as Director of Business Development at TopCoder, Clinton has educated C-Level decision makers on emerging new global platforms that are transforming the ways corporations innovate and grow, even during this global downturn. Currently, in his role with the Social Collective, Clinton is helping to shape communities that are event specific, educating event organizers on how to leverage the tools readily available to connect with their attendees throughout the year, transforming a physical event, into a 365-day-a-year community.