Monday, November 13 | 8:30-10:00 a.m.

How Artificial Intelligence Is Revolutionizing the Business Landscape

Areas of Interest: Technology Solutions; Strategic Thinking & Impact
CMP-IS Domain A: Strategic Planning

Moderator and Panelists:

Artificial Intelligence (AI) has had a profound impact worldwide and is changing the way we work and plan meetings and events. This two-part general session will begin with Future Today Institute’s Samantha Jordan speaking on, AI-Driven Business Transformation: Powering the Future Today. 

In this future-focused keynote, Samantha Jordan, futurist and consultant at the Future Today Institute, examines the dynamic world of artificial intelligence and its profound impact on organizations across industries in the modern world. Jordan emphasizes that, as AI continues to evolve industries, it is crucial for organizations to understand and embrace its potential, as well as work through the risks and ethical challenges it presents. Drawing upon her own cutting-edge research and insights, she examines the remarkable ways AI technologies are revolutionizing business landscapes, and how leaders and their teams can seize transformative opportunities to stay ahead in today’s rapidly evolving market.

Sam will then be joined onstage by an esteemed panel who will reflect on how AI has specifically influenced the meetings and events industry. Through examining real-world examples and key trends, you will leave this industry discussion informed and ready to embrace what’s next.

Meet the Panelists

Samantha Jordan

Samantha Jordan, Futurist and Consultant, the Future Today Institute

Moderator and Speaker Represented by Leading Authorities, Inc.

Samantha Jordan is a futurist on a mission to spread “plausible optimism” about the possibilities of emerging technologies. As a consultant with the Future Today Institute (FTI), a leading foresight and strategy firm founded by world-renowned futurist Amy Webb, Jordan helps organizations dissect the complexities of upcoming opportunities, while also factoring the inherent risks. Her analysis of the data and trends in the ever-changing tech landscape gets organizations unstuck and ready to develop and implement their own customized, future-focused strategies for evolving their businesses.

Exclusively represented by Leading Authorities speakers bureau, Jordan infuses her talks with a compelling blend of passion and conviction as she leads a fascinating exploration into artificial intelligence, computing, meta-science, and the advancements in technology that will make the biggest impact on business and society. With her unique approach, Jordan helps organizations identify which emerging technologies they can integrate into their operations and strategies to power their businesses to the next level, while talking them through the ethical aspects. She is immensely skilled at making otherwise abstract concepts in future trends and technological ethics accessible to any audience. Groups come away from Jordan’s talks with tools for productive action toward progress in overcoming current and future challenges.

At FTI, Jordan maintains a database of thousands of different trends, leveraging her expertise with the firm's unique foresight methodology to advise her clients, some of whom rank in the Fortune Top 20. Together, she works with these organizations to adapt their strategies based on future scenarios that she helps craft. Jordan was also the founder and CEO of TrovBase, a secure data discovery and analysis sharing platform. Previously, she was an IBM client leader helping enterprise clients modernize their IT environments.

In addition to serving as a mentor for NYU Stern MBA students in strategic foresight, Jordan headed the Carnegie New Leaders program at the Carnegie Council for Ethics in International Affairs, during which time, she created programming for the next generation of leaders across sectors to engage deeply with ethics. She was also a national finalist in persuasive speaking and international champion in rhetorical critical analysis as a student, bringing a high level of passion and polish to every engagement.

Samantha Jordan believes emerging technologies have the potential to enable a better future for all if we make good choices. Stressing progress over pessimism, she shares her purpose-driven and framework for using today’s capabilities to build a better tomorrow.


McNeel Keenan

McNeel Keenan, Vice President of Product Management at Cvent, Expert in Event Technology and Artificial Intelligence


McNeel Keenan is a seasoned professional in the meetings and events technology industry with over 16 years of experience. As the Vice President of Product Management at Cvent, a market-leading meetings, events, and hospitality technology provider, McNeel has been a driving force behind the company's success, contributing to the development of multiple flagship products including Attendee Hub, OnArrival, Webinar, and Events +.

McNeel has played an integral role in expanding the Cvent platform to encompass all phases of the event planning life cycle. In response to the pandemic, McNeel led the development and launch of Cvent's virtual event solution, Attendee Hub, in just four months, which went on to become the company's fastest-growing product line in its history. Previously, he spearheaded the development and launch of Cvent's onsite solutions in 2014, featuring native mobile solutions for onsite check-in, badging, attendance tracking, and lead retrieval at events.