Represented by Washington Speakers Bureau
Finding a Way
Monday, January 28 2:45 p.m. - 4:00 p.m.
What is Johnny Cupcakes' secret brand loyalty recipe that has thousands of global customers tattoing his logo on themselves while camping out for days for t-shirts?
If you dream of inspiring cult-like brand loyalty, Johnny Cupcakes is for you. The founder of the world-renowned tee-shirt brand Johnny Cupcakes, Johnny’s known for helping other people create blueprints for building brand loyalty, creating memorable experiences, and inspiring innovation.
With global store openings, thousands of customers with his logo tattooed on themselves, people who camp out for his products, and high-profile collaborations with giants such as The Simpsons, Power Rangers, and Nickelodeon, Johnny was named America’s #1 Young Entrepreneur by Business Week, Top Innovator in Retail by The Boston Globe, and featured in INC magazine as the CEO of one of the world’s fastest growing independent businesses.
Despite being in one of the most difficult product categories to stand-out in, and a founder of a brand when he was just 19 years old, Johnny’s solution to his business challenges was to create such a unique brand experience that his customers would loyally line-up around the block, time and time again, just to be able to sport his logo on their clothing.
Since then, through his talks and creative consulting, Johnny has shared his strategies with clients that include Apple, L’Oreal, Disney, IBM, Audi, Harvard University, Wieden+Kennedy, Marriott, and P&G.
Also a TEDx speaker, Johnny has been featured in media such as MTV, NPR, Forbes, WIRED, Newsweek, and as a case study in several branding and business books.
Represented by Global Speakers Agency
Tuesday, January 29 10:00 a.m. - 11:00 a.m.
Jennifer Moss is the Cofounder of Plasticity Labs, a happiness research, technology, and consulting company. She is the bestselling and award-winning author of “Unlocking Happiness at Work” and a regular contributor to Harvard Business Review.
As a member of the UN Global Happiness Council, Jennifer contributes to the workplace well-being chapter of the Annual Global Happiness Policy Report and speaks internationally as a thought leader in behavioral sciences. Jennifer regularly consults schools boards and universities, lawmakers, governments, and mid-sized to Fortune 500 companies on how to develop and measure their happiness strategies.
Jennifer is a recipient of the International Female Entrepreneur of the Year Award, named a Canadian Innovator of the Year and was honored with the Public Service Award from the Office of President Obama.