Michelle Bruno, MPC
MPC, Content Strategist & President, Bruno Group Signature Services
Event Technology and the Coming Platform Evolution in Events
Michelle Bruno is a writer, blogger and technology journalist based in Salt Lake City. She writes for event-industry publications including The Meeting Professional magazine and develops content and content strategies for event-industry technology companies at Bruno Group Signature Services. Bruno publishes Event Tech Brief, a newsletter and website on event technology and currently serves as a judge for the Event Technology Awards and EIBTM Technology Watch Awards. She is a former meeting planner and has received both the Certified Meeting Professional (CMP) and Certified Exhibition Manager (CEM) designations. She also holds a Master of Professional Communication (MPC) degree.
Senior Vice President - Marketing and Enterprise Learning, FM Global
Navigating F&I Trends from a Leaders' POV
Roberta Butler is senior vice president– marketing and enterprise learning, based in FM Global’s corporate offices in Johnston, R.I., USA. In this position, Butler is responsible for global brand strategies including paid, earned, owned and shared media channels; stakeholders’ overall brand experience at three corporate briefing sites; market research and product roll-outs; and enterprise-wide internal and external learning programs.
Prior to her current role, she was vice president and manager of brand management and research. Butler joined the company in 1985 as an account executive, and has held a variety of marketing and communications positions.
Butler holds a bachelor’s degree from Wesleyan University in Middletown, Conn., USA, as well as a graduate certificate of special studies in administration and management from Harvard University Extension School in Cambridge, Mass., USA.
Butler was elected to the board of directors of the United Way of Rhode Island in 2014. She is also a member of United Way’s Women United. Butler is a director of the FM Global Foundation. She served as vice chair of the Conference Board’s Council on Corporate Brand Management. In 1999, Butler received the Mel Hosansky Award from the International Association of Conference Centers for her significant contributions to the conference center industry. She was the first woman to serve as president of the organization.
Executive, VP, Education & Engagement, Velvet Chainsaw Consulting
Stay One Step Ahead of Meetings and Trends
Jeff Hurt DES, joined Velvet Chainsaw Consulting in January 2010. He currently serves as Executive Vice President, Education and Engagement. Hurt has received numerous awards including PCMA’s 2011 Educator of the Year and one of the top 25 most influential people in the meetings industry as identified by Successful Meetings Magazine. He has worked in leadership roles with five associations, five government organizations and several corporations, including Meetings Professionals International and Promotional Products Association International, one of the top 50 shows in the industry. Hurt is considered one of the leading authorities in the association and meetings industry on adult education, association governance, conference design, digital events, participant experience, strategic thinking and transformative learning.
Christy Lamagna, CMP, CMM, CTSM
Founder and Master Strategist, Strategic Meetings & Events
Master the Art of Negotiating and the World is Your Oyster
Christy is the founder of and Master Strategist at Strategic Meetings & Events, an international, award-winning strategic planning firm. A lifelong learner, intellectual philanthropist and author, Christy taught college-level strategic planning for 10 years which helped inspire her book, “The Strategic Planning Guide for Event Professionals.”
Forbes, Fast Company and Entrepreneur online have interviewed Christy, who has also been featured in AMEX OPEN and UPS Store videos.
For the last decade her focus has centered around disrupting the meetings industry. She is teaching planners to evolve into meeting strategists, who think with curious minds and learn to create meeting environments that shorten sales cycles and influence attendee’s behavior.
Christy is deeply committed to giving back to everyone she meets and strives to contribute as much positive energy and effort as she can to the world.
Stephanie S. Treccia
Head of Client Events and Stakeholder Initiatives, Northern Trust Asset Management
Navigating F&I Trends from a Leaders' POV
Stephanie S. Treccia is the head of events and stakeholder initiatives for Intermediary Distribution at Northern Trust Asset Management. She is responsible for growing the brand through event marketing in the intermediary market and delivering on stakeholder initiatives. She does this through strong relationship management skills and collaboration with the sales and marketing team to understand client goals and expectations. Stephanie has more than 20 years in the hospitality and marketing industry and she has extensive expertise in relationship building, management and results-oriented vendor relationships.
Stephanie joined Northern Trust in 2003 and has previously worked for Merck Pharmaceutical Company and Hilton Hotels Corporation.
Stephanie received a B.S. degree with honors from Rochester Institute of Technology. She is a member of Financial and Insurance Conference Planners (FICP ). Stephanie was recently nominated to be a part of the Women in Leadership Development Program at Northern Trust. She is an active volunteer with her children’s school, Our Lady of Mount Carmel Academy and presently heads her daughter’s Girl Scout Troop #20474. She and her family live in Chicago.